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Stratum

Art Direction
Production
Design
Motion
Yogesh Waghmare, popularly known as Yogi, is a renowned tattoo artist based in Goa.

With a deep passion for the art of tattooing, Yogi focuses on creating designs that resonate emotionally with his clients. He views tattoos as a powerful form of self-expression and takes great care to craft designs that capture his clients’ stories and personalities.

Brand visual expression

 

When it comes to storytelling, photography we had to have the same approach.
We decided to cut out anything unnecessary as much as possible and focused only on what was essential. That means having simple yet expressive layouts.

 

To represent the core of Yogi in his element; brutalism, texture, and efficiency.

 

No fakes promises, nothing extra. Staying true to the philosophy of simplicity and transparency, we intended to remain uncompromising in our mission to tell Yogi’s story

STRATUM

(TATTOO ART)

Art direction
Production
Design
Experimental
Motion

INPUT

Pain, in its physical and emotional
forms,plays a pivotal role in human
experience,a catalyst for transcendence.
This project is centered around a
full-body suit tattoo piece.

OUTPUT

Showcasing the tattoo as an art and a narrative of the human form.
Fonts

From inspiration to realization.
We wanted to get as close as possible to an
apothecary language. Something that will instantly
give a scientific feel to support the branding.
Fonts

From inspiration to realization.
We wanted to get as close as possible to an
apothecary language. Something that will instantly
give a scientific feel to support the branding.
Fonts

From inspiration to realization.
We wanted to get as close as possible to an
apothecary language. Something that will instantly
give a scientific feel to support the branding.
stratum #1
Stratum

(Full Body Tattoo Art)

Art direction
Production
Experimental
Motion

THE CHALLENGE

For too long, the world of skincare had been defined
by exaggerated promises and suspect chemicals.
After gathering a team of health and skincare experts,
we set out together to challenge the industry.
That meant going back to basics.

THE OUTCOME

Our philosophy is not to add anything to our products to
make them stand out; instead we pare them back and distil
each formula down to the most-essential, natural active
ingredients.
Collaborating with Oscar has always been a
pleasure. With each call, we delve into new
ideas together. Initially, Oscar had a basic
version of his website, which underwent
significant updates over time. We removed
unnecessary information, simplified the
site’s layout, and added a portfolio page.
Today, Oscar’s website truly reflects the
essence of his unique tattoo designs and
personal character.
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