is a small, independent studio led by senior-level creative industry veterans. Being so lean, we work in a streamlined and agile way. All three founders get hands-on with every project and client. Between us, we comfortably cover every flavour of creative brief from concept to execution.
Here’s a quick run-down of our approach and services.
learn
Think
Create
Strategy
Branding
Creative
Technology
application & Support
• Market Research & Insights – analyzing competitors, audiences, and trends
• Brand Pillars & Principles – defining core values, brand’s role and long-term ambition
• Naming – creating distinctive, resonant, and ownable names
• Brand Concept – shaping the foundation for design and messaging
• Audience Profiling – identifying key customer segments and motivations
• Messaging Framework – crafting narratives and value propositions
• Competitive Landscape Mapping – finding whitespace opportunities
Once the strategy is defined, we shift focus to building your visual and verbal identity. This is where creativity takes center stage and your brand truly comes to life. Depending on the scope, this phase typically lasts 3–6 weeks. By the end, you’ll have a complete set of ready-to-use brand assets along with clear guidelines for rolling out your new identity. This includes…
• Brand identity – logo & visual assets
• Typographic systems – print and digital font families, hierarchies, and usage rules
• Brand Imagery – photography, video, illustration, 3D and art direction guidelines
• Verbal Identity – tone of voice, language and copywriting
• Brand Guidelines – a complete manual for consistent execution across all channels
Once your brand guidelines are established, we move into producing content and creative concepts. This spans a wide range of touchpoints, supported by a trusted network of partners and specialists in areas such as print, copywriting, photography, web development, and video. Timelines are set on a case-by-case basis, tailored to the scope and budget of each project. This includes…
• Creative direction
• Art direction
•Graphic design
• Product design
• Packaging design
• UI/UX & digital design
• Motion & 3D design
• Experimental design
• Spatial design concepts
• Copywriting
• Photographic & video direction
• Branded content
• Illustration
Once your new branding is in place, we don’t leave you to figure it out alone. We provide quarterly check-ins through brand reviews—auditing your implementation, measuring its impact, and offering feedback. From there, we run a workshop to discuss our findings and uncover opportunities to push your brand even further.
We love talking shop and answering questions. See the most common inquiries below or book a chat.
Work with us
I. Project-Based
Our start-to-finish projects; like launches, website/application builds, packaging, and branding engagements.
We scope in sprint cycles, and run weekly reps to keep the pace constant, and iterative.
II. Monthly retainer
For ongoing services we take the same sprint-based approach, and run it month-over-month.
We weave all creative-direction with tight cross-functional teams.
What tools do you use?
How fast will I recieve the work?
How can we share feedback and communicate?
What’s your refund policy?
We work tirelessly to revise and tweak and refine until you love our work. Considering the amount of effort, attention, and quality that we pour into our work, we cannot issue refunds.
epot Principal Director Angela Spindler demonstrated an affinity for the unboxing experience from an early age. She kept all of her childhood toys in their original packaging so she could have a full brand moment every time she decided to play.
During her 38 years in the design business, she has notched up almost 75,000 hours of design across four countries; England, Germany, New Zealand and Australia.
She founded Depot in 2002 and her meticulous commitment to excellence has never wavered. Her role is very hands on and she is responsible for all of the studios creative output. She believes understanding both design and production ensures the integrity of projects as well as minimising client risk. Being able to speak the printers and manufacturers language is key to the design process.