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MSI 24 — Expansive, electrifying identity and motion for the global esports phenomenon

Launched in 2009 by Riot Games, League of Legends (LoL) is a multiplayer online video game with a vast global fanbase – in 2023, LoL boasted an average of over 10 milion concurrent players. Hosted in a different city for three weeks every May, LoL’s Mid-Season Invitational (MSI) tournament is a vibrant live spectacle held in huge arenas, with online figures peaking at 2.8 million viewers (MSI 24). Entering the gaming sector for the first time, Studio Dumbar/DEPT® created an all-encompassing design package for MSI 24 in Chengdu, China.

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// Lenis smooth scroll