Alteraether
index
Misc
info
bloom&Brew
(culinary)
Art Direction
Production
Design
Motion
Thanks to the founder of Typology, Ning Li, I had the opportunity to support the brand for 2 years in-house as the brand’s Art Director.
Typology Paris is a cosmetic brand design and produced in a mimalistic approach.
From the ingredient list to the whole indetity and photography.
When it comes to storytelling, photography or packaging, we had to have the same approach. We decided to cut out anything unnecessary as much as possible and focused only on what was essential. That means having simple yet expressive layouts.
To represent the core of the product; texture, ingredients and efficiency.
No fakes promises, nothing extra. Staying true to the philosophy of simplicity and transparency, we intended to remain uncompromising in our mission to offer consumers a premium natural skincare alternative.
Bloom&Brew
(CULINARY)
Art direction
Production
Post Production
Design
Social Media
INPUT
For too long, the world of skincare had been defined
by exaggerated promises and suspect chemicals.
After
gathering a team of health and skincare experts,
we set out
together to challenge the industry.
That meant going back
to basics.
OUTPUT
Our philosophy is not to add anything to our products to make them stand out; instead we pare them back and distil each formula down to the most-essential, natural active ingredients.
From inspiration to realization.
We wanted to get as close as possible to an
apothecary language. Something that will instantly
give a scientific feel to support the branding.
Packaging is an important piece in
the definition of the brand.
Raw materials (paper, glass and
aluminium) in order to represent eco-
responsability.
Containers are flat for shipping, meaning
smaller packages can fit through your
mailbox and leave a lower carbon footprint.
No faces. As the creams & serums have no
immediate benefits,we had chosen not to
have faces represent the brand for better
coherence. Only hands offer the idea of
product proportions.
Natural colors. Simple but precise arrangement of picture construction. One picture, one message.
From inspiration to realization.
We wanted to get as close as possible to an
apothecary language. Something that will instantly
give a scientific feel to support the branding.
