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Apparel, Ecommerce
Anazvara.
—Ethnic shop that makes you travel
Client : Anazvara
Production
Design
Social Media
Overview
The wordmark was altered and modified from the brand’s primary typeface – Ogg. We leveraged the font’s typographic characteristics to pay homage to the luxurious lettering synonymous with the fashion industry.
Reflecting the concept of ‘Soft Power,’ the effortless blending of text style and sharp edges within the logotype provides elegance and editorial expression to the design.
Across the brand’s applications, the wordmark adds a permanence to whatever it touches. It reveals the beauty in simplicity and an unmistakable timelessness – effortlessly implemented in response to the application’s size, shape and function.
The wordmark was altered and modified from the brand’s primary typeface – Ogg. We leveraged the font’s typographic characteristics to pay homage to the luxurious lettering synonymous with the fashion industry.
Reflecting the concept of ‘Soft Power,’ the effortless blending of text style and sharp edges within the logotype provides elegance and editorial expression to the design.
Across the brand’s applications, the wordmark adds a permanence to whatever it touches. It reveals the beauty in simplicity and an unmistakable timelessness – effortlessly implemented in response to the application’s size, shape and function.
Fonts
From inspiration to realization.
We wanted to get as close as possible to an
apothecary language. Something that will instantly
give a scientific feel to support the branding.
