amore.
Cosmetics, Bridal
Amore.
— Make-up Studio in Bangalore.
Client : Andrea
Production
Design
Social Media
Overview
Conceived, developed, and run by Leo Michaud and Dayini Feraud, Baba au Rhum opened in 2006 and has, over the years, created a niche for itself in Goa.
It is located on quiet back-road connecting Anjuna and Baga, near the famed Bamboo Forest, serving up its delectable offering of fresh salads, sandwiches, baked delicacies and pastries, and Goa’s favorite burgers and pizzas
The Wordmark
The wordmark was altered and modified from the brand’s primary typeface – Ogg. We leveraged the font’s typographic characteristics to pay homage to the luxurious lettering synonymous with the fashion industry.
Reflecting the concept of ‘Soft Power,’ the effortless blending of text style and sharp edges within the logotype provides elegance and editorial expression to the design.
Across the brand’s applications, the wordmark adds a permanence to whatever it touches. It reveals the beauty in simplicity and an unmistakable timelessness – effortlessly implemented in response to the application’s size, shape and function.
