Alaya.
Project info
We were approached by his management team Altar MGMT to evolve David’s digital brand identity and redesign his main website. Since David has an abundance of high quality assets, we wanted to create something that was dominated by powerful visuals and moving images, which worked perfectly with seamless transitions between pages. Through powerful visuals, prominent tour dates, and a mixture of music videos and BTS content, we aimed to create something that enabled a closer connection between the fan and the artist.
Our collaboration with Full Sleep involved developing a creative and messaging strategy to position them effectively in a tech-saturated market. We conducted extensive research, including stakeholder interviews, brand audits, user interviews, psychographic research, and competitive analysis, resulting in a consolidated creative strategy, positioning, and product communication approach. Working closely with Full Sleep during this pivotal stage allowed us to seamlessly integrate and represent the strategy in their brand identity.
- featured work