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Apparel, E-commerce
Anazvara.
A purpose-driven French brand rooted in ethical craftsmanship and sustainable values.
Client : Anazvara - Anais Siba
Production
Design
Social Media
Overview
Each collection is handcrafted in small batches by local artisans in Jaipur who uphold fair trade practices and prioritize low-impact fabrics dyed with non-toxic, vegetable-based pigments.
Our collaboration extended beyond storytelling, as we developed a complete brand identity, including logo design, web layouts, for their digital presence. Every creative decision was made to reflect Anazvara’s values: slow fashion, mindful production, and timeless imperishable aesthetics.
Our collaboration extended beyond storytelling, as we developed a complete brand identity, including logo design, web layouts, for their digital presence. Every creative decision was made to reflect Anazvara’s values: slow fashion, mindful production, and timeless imperishable aesthetics.
The Wordmark
The wordmark was altered and modified from the brand’s primary typeface – Ogg. We leveraged the font’s typographic characteristics to pay homage to the luxurious lettering synonymous with the fashion industry.
Reflecting the concept of ‘Soft Power,’ the effortless blending of text style and sharp edges within the logotype provides elegance and editorial expression to the design.
Across the brand’s applications, the wordmark adds a permanence to whatever it touches. It reveals the beauty in simplicity and an unmistakable timelessness – effortlessly implemented in response to the application’s size, shape and function.
The Wordmark;
The wordmark was adapted and refined from the brand’s main typeface, utilizing its typographic features to evoke the refined lettering often associated with high fashion.
Inspired by the idea of ‘Soft Power,’ the logotype merges fluid text styling with crisp edges, creating a sense of elegance and editorial flair.
In all brand applications, the wordmark brings a sense of permanence and quiet sophistication. Its simplicity highlights a timeless beauty, seamlessly adjusting to fit various formats and functions.
Inspired by the idea of ‘Soft Power,’ the logotype merges fluid text styling with crisp edges, creating a sense of elegance and editorial flair.
In all brand applications, the wordmark brings a sense of permanence and quiet sophistication. Its simplicity highlights a timeless beauty, seamlessly adjusting to fit various formats and functions.
