is a small, independent studio led by senior-level creative industry veterans. Being so lean, we work in a streamlined and agile way. All three founders get hands-on with every project and client. Between us, we comfortably cover every flavour of creative brief from concept to execution.
Here’s a quick run-down of our approach and services.
By Beth — Collagen Beauty Wellness Branding
We created a visual identity system comprising of a core brand mark and a monogram—itself a symbolic communicator of luxury. In addition, we added a suite of illustrations and developed a colour palette of deep, lush green and accent pastels inspired by Australia’s natural beauty in flora. Our design journey extends across all touchpoints, from product and packaging to logo design and brand guidelines to their digital marketing and social media marketing.
Mindful of material wastage we used less, wherever possible. We removed the envelope from the launch invites by creating an origami-style piece which folded up to create its envelope, no glue was needed. Each invite was beautifully hand-lettered by Lesley Workman.
In fulfilling the design brief for by Beth of luxurious and sustainable, we worked with Industrial Design House Vert on the bespoke refillable vessel. The vessel is a defining element of the brand, its unique shape and materials turn the powder into a thing of value. The vessel itself influences consumer perception of the product quality and desirability as well as informing usage. The material combination is simple, glass with a natural ash stopper. The brand monogram is laser etched into the wooden surface and the brand mark pad printed directly onto the glass. The form is elegant, a blended conical with flowing surfaces.
Every aspect of the user experience and engagement was considered in the development of the packaging— it is about the look, construction, choice of materials, finishes and feel. Material selection is key to controlling perception from first impression to a second evaluation. Perceptions can be manipulated not only by the look but also by the way something feels. With this in mind, we selected materials not only for their sustainable credentials but also those that were able to deliver a memorable tactile experience. A super smooth, uncoated FSC paper stock was used for the vessels primary packaging. Subtle finishes such as blind embossing add to the perception of prestige.
The unboxing experience ensured a slow reveal heightening the consumers’ expectations and suspending the pleasure of using it.
project info
Strategy
Branding
Creative
Technology
application & Support
• Market Research & Insights – analyzing competitors, audiences, and trends
• Brand Pillars & Principles – defining core values, brand’s role and long-term ambition
• Naming – creating distinctive, resonant, and ownable names
• Brand Concept – shaping the foundation for design and messaging
• Audience Profiling – identifying key customer segments and motivations
• Messaging Framework – crafting narratives and value propositions
• Competitive Landscape Mapping – finding whitespace opportunities
Once the strategy is defined, we shift focus to building your visual and verbal identity. This is where creativity takes center stage and your brand truly comes to life. Depending on the scope, this phase typically lasts 3–6 weeks. By the end, you’ll have a complete set of ready-to-use brand assets along with clear guidelines for rolling out your new identity. This includes…
• Brand identity – logo & visual assets
• Typographic systems – print and digital font families, hierarchies, and usage rules
• Brand Imagery – photography, video, illustration, 3D and art direction guidelines
• Verbal Identity – tone of voice, language and copywriting
• Brand Guidelines – a complete manual for consistent execution across all channels
Once your brand guidelines are established, we move into producing content and creative concepts. This spans a wide range of touchpoints, supported by a trusted network of partners and specialists in areas such as print, copywriting, photography, web development, and video. Timelines are set on a case-by-case basis, tailored to the scope and budget of each project. This includes…
• Creative direction
• Art direction
•Graphic design
• Product design
• Packaging design
• UI/UX & digital design
• Motion & 3D design
• Experimental design
• Spatial design concepts
• Copywriting
• Photographic & video direction
• Branded content
• Illustration
Once your new branding is in place, we don’t leave you to figure it out alone. We provide quarterly check-ins through brand reviews—auditing your implementation, measuring its impact, and offering feedback. From there, we run a workshop to discuss our findings and uncover opportunities to push your brand even further.
We love talking shop and answering questions. See the most common inquiries below or book a chat.
Work with us
I. Project-Based
Our start-to-finish projects; like launches, website/application builds, packaging, and branding engagements.
We scope in sprint cycles, and run weekly reps to keep the pace constant, and iterative.
II. Monthly retainer
For ongoing services we take the same sprint-based approach, and run it month-over-month.
We weave all creative-direction with tight cross-functional teams.
What’s your refund policy?
We work tirelessly to revise and tweak and refine until you love our work. Considering the amount of effort, attention, and quality that we pour into our work, we cannot issue refunds.